Sick New World Fest
Live Nation + System Of A Down
Nu-metal nostalgia meets internet chaos.
Need Pastel led the creative charge behind Sick New World—bringing the festival’s unhinged energy to life through branding, content, and cultural amplification.
Branding & Visual Identity
We designed a raw and aggressive goth inspired visual system that captured the sound and soul of the lineup. Custom textures, chaotic type, and logo treatments brought Sick New World's rebellious energy to life. Every asset, from social to on-site signage felt like part of the world we built.
Influencer Campaign
We activated 75+ creators from the alt, goth, metal, and nostalgic internet scenes to spread the word organically. Each creator brought their own twist, helping us engineer viral moments and tap into genuine community hype. From pre-festival anticipation to post-show recaps, they fueled the digital mosh pit.
Content Capture
Social Media Content & Management
We ran the festival’s social media presence across all platforms, crafting a voice that was emotional, chaotic, and wildly entertaining. Our team handled strategy, creative direction, posting, and fan engagement day to day. The result: a feed that felt like a front-row ticket to the end of the world.
Live Content Production
Our on-site team captured everything, from backstage madness to crowd-surfing chaos. We shot, edited, and published in real-time to keep the hype alive minute by minute. It wasn’t just content, it was the heartbeat of the festival.
