Hello
Need Pastel© is a culture-first creative agency rooted in music, internet culture, and the communities shaping what’s next.
We design scroll-stopping ideas and experiences that spark real connection — turning attention into moments people actually feel.
Recent Works
Un Verano Sin Ti
Branding & Identity
Merch
David Archuleta X Archer
Concept & Creative Direction
Social Strategy & Execution
When We Were Young
Marketing
Influencer Campaign
Lovers & Friends
Social Media Management
Branding & Identity
Puma
Photo Content
Influencer Seedings
Chuck E Cheese X Deorro
Concept & Creative Direction
Social strategy + influencer invites
Besame Mucho
Creative Direction
Social Media Management
Peso Pluma Exodo Tour
Social Strategy & Execution
Influencer Campaign
Customers
We create culturally grounded campaigns, concepts, and design that leave a real impact and move culture forward.
We tap into the vision of our creative communities to inform our ideas, shape strategy, and build work with intention. Our team develops cultural strategy, creative direction, visual identity, content ecosystems, and rollout plans for projects across advertising, entertainment, and emerging platforms.
Rooted in music, youth culture, and modern identity, Pastel’s connection to community fuels our point of view and lives at the center of everything we create.
Creative Direction
Design
Tastemaker Campaigns
Marketing
Creative Direction
Design
Tastemaker Campaigns
Marketing
Animation
Social Content
Live Event Coverage
Animation
Social Content
Live Event Coverage