Peso Pluma Exodo Tour

For Peso Pluma’s Éxodo Tour 2024, the most anticipated run of shows in música regional, we built the tour’s first-ever fully integrated social and influencer strategy. City by city, we identified the most popping creators, tastemakers, and local voices, activating them to build momentum, hype, and cultural relevance ahead of each stop.

Identified the biggest names in each market

Built a creative playbook that creators could follow if they needed creative guidance. (We also gave them creative freedom for their type of content)

Sparked waves of FOMO by flooding feeds before, during, and after each stop

Éxodo dominated feeds, turning a tour into a cultural movement online and offline

Engagement spiked even at local level as creators helped lead the momentum of the tour at each stop

Our strategy and execution helped the tour sell out and become a cultural phenomenon