Fuerza Regida Album Marketing

Fuerza Regida sought to create a buzzworthy and community-centric launch for their highly anticipated album "Pero No Te Enamores." Our task was to orchestrate unforgettable experiences that combined strategic surprise, audience engagement, and Latino influencer integration to elevate the album's release.

Our approach was simple: center the fans, fuel the streets, and create moments too real to ignore. By blending cultural touchpoints with surprise-and-delight tactics, we built a campaign that felt homegrown, not manufactured. The result? A launch that felt more like a movement than a marketing plan.

And we did just that! We brought the energy straight to the fans with a surprise beach party in Santa Monica, a moment that felt intimate, spontaneous, and larger than life all at once, creating a viral moment. The launch leaned into Fuerza’s grassroots power, turning everyday spaces into unforgettable backdrops for the album. From there, we scaled the story: massive custom inflatables popping up across LA, viral 4th of July content that lit up feeds, and late-night projection mapping that splashed the album across buildings in key cities. Everything we did pointed back to the music, but more importantly, to the people who ride for it.