Amazon Music X Desde Abajo
Amazon Music Presents Desde Abajo featuring Jimmy Humilde
Amazon Music approached Need Pastel, to create the branding for their new show titled "Desde Abajo" featuring Jimmy Humilde. The show is a celebration of LA culture, featuring the latest in Latin music, fashion, and art. Amazon Music wanted a branding that would capture the essence of the show and resonate with its audience.
Branding
Creative Direction
Typography
Overall, the collaboration between Desde Abajo and Need Pastel was successful. Need Pastel's deep understanding of LA culture and their ability to create a fun, vibrant branding captured the essence of the show and resonated with its audience. The branding helped to establish the show's identity and elevate its visibility within Amazon Music's platform
