When We Were Young
Festival
When We Were Young is a music festival held in Las Vegas at The Las Vegas festival grounds hosted by Live Nation. Channeling the rise of 2000’s nostalgia on social media, WWWY taps into the angsty hearts of emo/alternative music lovers by showcasing the top lovers of that scene in one eventful weekend.
OBJECTIVE & CAMPAIGN
WWWY is the world's largest emo alternative music festival. We rolled out a fully integrated social campaign that tapped into the 2000’s nostalgic vibes, inspiring a full generation to reminisce about their middle + high school days. Instantly selling out the concert and becoming one of the most talked about moments in culture of 2021, trending on Google and Twitter.
SOCIAL ROLLOUT & STRATEGY
As most of the WWWY audience is in the Millennial generation, we immediately recognized the key component for our announcement: social media. We rolled out a fully integrated social campaign that tapped into the 2000’s nostalgic vibes while still using relevant platforms that resonated with today’s audience. This launched a wave of excitement on social, helping inspire a full generation to reminisce about their middle + high school days.
DESIGN
The visual aesthetic encompases an early 2000’s DIY emo vibe mixed with high school themes. Our goal was to channel the memories of making your own Myspace & Tumblr graphics.
Design
For the 2024 branding + poster we created a photoshoot that was reminiscent of our teenage bedroom.
