Cyberwurld
Virtual Music Event
When Covid-19 hit there was an accelerated shift in the way people gathered together to enjoy some of the simplest things, like eating together, playing sports and enjoying festivals.
Thunder Studios approached us with the goal of hosting CyberWurld, a 3D Virtual Music Festival, for NYE. As the popularity of virtual events continued to grow, two things became clear: virtual events were here to stay and we needed to embrace this new digital age.
Objective & Campaign
Our goal was simple, to create brand awareness around CyberWurld. However, we did more than that. Leveraging our experiences as millennials and Gen-Z’s we were able to give CyberWurld a unique brand identity that directly reflected the voice of the millennials and Gen-Z’s. The campaign featured a digital strategy and marketing roll out that cohesively worked together to engage our audiences.
Results
Across 6 days the campaign organically reached a massive 45-75 million Gen-Z’s and Millenials with the use of our distribution network that featured urban meme and music pages.
+15K Follower Gain (Across IG and Twitch)
+5MM Social Media Impressions
+50K Twitch Viewer Average
+207K Total Likes
