Oscar Ortiz
Oscar Ortiz: Music, Sports, and Passion
Oscar Ortiz dropped a new single the same day Mexico played in the CONCACAF tournament. We saw an opportunity to turn a song release into a cultural moment.
Creative Concepting
Strategic Partnerships
Social Strategy & Execution
Creative Strategy
Tap into fútbol energy and fan culture by linking Oscar’s launch with a live tailgate experience during the Mexico game, right where his audience already is.
The Work
We teamed up with PVA (Mexican national team official fan group) and pulled up with a truck stacked with massive speakers. Oscar performed live in the parking lot, turning the match day tailgate into an impromptu corrido concert. Music met fútbol, and the crowd went wild. The moment was viral!
